8:00AM - 5PM

Registration Booth Open (1st Floor)

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8:00 - 9:00AM

Light Breakfast (2nd Floor)

sponsored by Tripleseat​

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9:00AM

Welcome Address (MMB + CO Stage) 

Speaker: Paul Leone (NYSBA Executive Director)

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9:30 - 10:15AM

Keynote Address (MMB + CO Stage)

sponsored by Empreinte

Speaker: Bart Watson (President & CEO, Brewers Association)

Panelists: Fred Matt (President, FX Matt Brewing Company & BA Board Member), Marisa Lomonaco (Co-Owner/Founder, Hudson Valley Brewery), Hutch Kugeman (Professor, Brewery at the CIA, NYSBA President), Dawn Schulz (Co-Owner/Founder, Prison City Brewing, NYSBA Vice President). Moderated by Paul Leone (NYSBA Executive Director).

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10:00AM

​Exhibitor Showcase Opens (1st & 2nd Floors) 

11:00AM - 12:00PM | Breakout Session 1

• ​1A - Taproom and Facilities: Advocacy, Activism, and Awareness - How it Affects Everything presented by Ann Reilly (NYC Brewers Guild). Moderated by Chris Cuzme (Fifth Hammer Brewing Company)

• 1B - Sales & Marketing: Cracking the Code: How to Track Marketing ROI in Your Brewery presented by Julie Rhodes (Not Your Hobby Marketing). Moderated by Jeff Ware (Resurgence Brewing Company)

• 2A - Brewing Operations: Setting Up Your Sensory Panel presented by Jessie Smith (Queen City Quality). Moderated by Micah Krichinsky (Strangebird Beer).

• 2B - Taproom and Facilities: Harnessing the Power of Live Music in Driving Traffic to Your Brewery presented by Dan Spears (BMI).

• 2C - Sales & Marketing: Networking/Partnership Panel presented Ryan Demler (Community Beer Works) & Paul Guarracini (Sager-Stoneyard Pub). Moderated by Dawn Schulz (Prison City Brewing).

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12:00PM

Acrisure of NY Wellness Area Opens (1st Floor)

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12:00 - 1:00PM

Lunch (2nd Floor) / Exhibitor Showcase (1st & 2nd Floor)

1:00 - 2:00PM | Breakout Session 2​

• ​1A - Brewing Operations: New York Hops: 2024 State of the Industry Update presented by Chris Holden (The Hop Guild), John Condzella (Hop Growers of NY), Larry Smart (Cornell University). Moderated by Kristen Lyons (Binghamton Brewing Company).

• 1B - Brewing Operations: USDA Hops Report - Crosby Takeaways presented by Jarrod Moroni (Crosby Hops). Moderated by Ann Reilly (NYC Brewers Guild)

• 2A - Sales & Marketing: How Auditing Your Social Media Strategy Can Maximize Your Brewery's Success presented by Morgan Culhane (Content on Draft).

• 2B - Finance: Don't Go Broke Building Your Business presented by Stephanie Artino (Artino Business Services). Moderated by Paul Mrocka (Paradox Brewery).

• 2C - Brewing Operations: Brewery Maintenance presented by Justin O'Donoghue (Ultimate Brew Systems). Moderated by David Katleski (DKAT Associates).

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2:00 - 3:00PM |Breakout Session 3​

• ​1A - Brewing Operations: What is Pasteurization? (Not Just for Big Brewers Today) presented by Rich Michaels (IDD Process and Packaging). Moderated by Kevin Mullen (Rare Form Brewing Company).

• 1B - Hop Contracting and Purchasing: Everything Brewing School Didn’t Teach You presented by Heather McReynolds (Hopsteiner). Moderated by Emily Forrester (NYSBA).

• 2A - Business & Legal: Contract Brewing 101: Keeping the Spirit of Craft in Co-Packing presented by Dan Bronson (24x7 Packaging). Moderated by Jeff O'Neil (Industrial Arts).

• 2B - Sales & Marketing: Understanding Your Customer - How to keep Your Brewery Relevant presented by Tara Hankinson (TALEA Beer Company). Moderated by Paul Komsic (Ghost Brewing Company).

• 2C - Sales & Marketing: Winning in Distribution presented by Julia Grubbs (SB Standard). Moderated by Matt Rowsell (James F. Sutton Agency, Ltd., LI Brewers Guild).

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3:00 - 4:00PM

Break / Exhibitor Showcase

Light Refreshments Available

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4:00PM

Exhibitor Showcase Closes (1st & 2nd Floors)

 
4:00 - 5:00PM |Breakout Session 4​​

• ​1A - Brewing Operations: Exploring the Liquid Paradigm: A Practical Guide to New Hop Formats presented by Spencer Tielkemeier (Yakima Chief Hops), Joe Grimm (Grimm Artisanal Ales), Sam Sadovnic (Prison City Brewing). Moderated by Micah Krichinsky (Strangebird Beer).

• 1B - Brewing Operations: Improving Beer Foam presented by Tony Cordova (Scale House Brewing). Moderated by Hutch Kugeman (Brewery at the CIA).

• 2A - Sales & Marketing: Building a Brand by Staying in Your Lane presented by John Cimperman (42 North Brewing). Moderated by Chloe Kay (NYSBA).

• 2B - Business & Legal: From Tension to Teamwork: Effective Conflict Resolution for Organizational Success presented by Sara Martin (GTM). Moderated by David Katleski (DKAT Associates).

• 2C - Taproom & Facilities: Staff Training is Culture & Brand Storytelling presented by Pearson Constantino (1911 Cider). Moderated by Kristen Lunkenheimer-Slocum (Lunkenheimer Brewing Company).

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5:00PM

Acrisure of NY Wellness Area + Registration Booth Closes (1st Floor) 

 

5:00 - 6:00PM

NYSBA Member Meetings​

• Annual NYSBA Brewery Member Meeting (1A + 1B)

• Annual Allied Member Meeting (2C)​

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6:00 - 7:00PM

Networking Happy Hour (2nd Floor)

hosted by Ollie