The New York State Brewers Conference presented by TLF Graphics offers 40 educational sessions over the course of two days - designed to support growth and success in the craft brewing industry. Sessions are organized into focused tracks, including Sales & Marketing, Brewing Operations, Finance, Business/Legal, and Taproom/Facilities, ensuring valuable insights for every role on your team. Don’t miss this opportunity to learn from industry experts and elevate every aspect of your brewery.

​

Brewing Operations

​

• Setting Up Your Sensory Pan

• Brewing Chemistry

• Brewery Maintenance

• The Ins and Outs of Lager Yeast

• What is pasteurization? Not Just for Big Brewers Today

• Searching For Nobility

• A Look at Improving Beer Foam

• Setting up Successful Fermentations - Yeast Attenuation and Wort Fermentability

• Exploring the Liquid Paradigm: A Practical Guide to New Hop Formats

• New York Hops: State of the Industry Update!

• USDA Hops Report - Crosby Takeaways & Spot Hops: Filling the Gap Contracts Leave Behind

​

Sales & Marketing

​

• How to Win More First Time Visitors

• How Auditing Your Social Media Strategy Can Maximize Your Brewery's Success

• Understanding your customer: How to Keep Your Brewery Relevant

• Cracking the Code: How to Track Marketing ROI in Your Brewery

• Building a Brand by Staying in Your Lane

• Hype to Distribution: The Change in Craft 

• A Practical Guide to Media

• Loyalty Program Panel

​

Business / Legal​

​

• Contract Brewing 101: Keeping the Spirit of Craft in Co-Packing

• Building a Tech Stack to Harness AI for Forecasting and Planning in Breweries

• From Tension to Teamwork: Effective Conflict Resolution for Organizational Success

• Cultivating Competitive Edge: Unveiling the Power of Data Insights

• Networking/Partnership Panel

• Adding a Distillery to Your Licensed Brewery Premise

​

Finance​

​

• Don't Go Broke Building Your Business - Become an Allied

• From Skeleton Key to Strategy: Forecasting Cash Flow and Predicting Profitability With COGS

• Pricing Power

• Crafting Value: Navigating Valuation Considerations, M&A Trends, and ESOPs

​

Taproom / Facility

​

• Staff Training is Culture & Brand Storytelling

• Accessibility: Connecting with Customers and Driving Business

• Advocacy, Activism, and Awareness: Why It Matters

• Hosting Private Events Under the NYS Farm Brewery License in a Small Rural Town  

• Harnessing the Power of Live Music in Driving Traffic to Your Brewery